Fan behavior has evolved. Accordingly, we’ve recognized an opportunity to expand access to our stadium by leveraging the power of technology. Our mission is to recreate the live game experience in the digital world, making Scotiabank Arena the world’s largest arena.
Sports business optimization
We have created products to maximize business performance through advanced analytics and design.
We have productized innovations built in-house to enhance the fan experience.
Future of Sport Lab
MLSE’s first large-scale academic collaboration; one of the first of its kind in North America. The first cohort was announced in September 2018, pulling in 60 applications globally. The second cohort attracted over 90 applications and programming was finished in May 2020.
The Sport Performance Lab
The Sport Performance Lab will bring together leading minds in science, technology and coaching to challenge, research, and reinvent high performance.
Our Esports organization is on the leading edge of the industry with multiple in-flight programs and a facility for Esports competitors to congregate and create content.