For years, sports and entertainment companies have focused on making their fan experience more engaging for those watching from home. Recently, it has become clear that personalization is the way of the future.
Forced into a new world, our lab has created a Digital Arena to bring the excitement of the live venue to fans at home.
Digital Arena provides the ability for live game presentation to engage fans, allowing them to interact with digital experiences related to the game in real-time. Features include:
ENhanced Viewing Experience
Digital Arena is an opportunity to generate revenue through the new inventory that this platform creates. With a new value proposition, consumers and partners will be excited by the innovations in which they can participate.
RETENTION AND WIDER REACH
New interactive platform to retain existing viewers and appeal to newer audiences
SUBSCRIPTIONS + MEMBERSHIPS
Direct-to-consumer subscription and membership retention and benefits
MERCHANDISE / FOOD + BEVERAGE
Merchandise and F&B E-commerce transactions
NEW SUITE OF INVENTORY
Generate new and protect existing partnerships
Potential for future revenue generated from in-game betting
We have productized innovations built in house to enhance the fan experience.