Fan
Experience

ARCADE Games

Arcade Games provide a digital playground for fans to engage with their favourite team even when they are not watching the game.

  • Arcade Games provide fans the opportunity to engage with co-branded partner-sponsored experiences to win prizes

  • The platform unlocks the opportunity for partners to interact with fans in a unique way, reach a different segment of fans, and have an above average amount of time to deliver partner messaging

  • The platform collects rich fan data including:

    • Demographic data to build fan profiles

    • Behavioural data

    • Partner-engagement metrics (e.g., dwell time, rate of redemption, program success)

Value to sports organizations

  • Enhanced Fan Engagement: Access your fans when they aren’t watching the game

  • Rich Data & Insights: Demographic and behavioural fan data

  • Partner-Data: Success and performance data of the campaign

  • Co-Branded & Co-created Experiences: Targeted initiatives to enhance the brand of your organization and your partners

Value to fans

  • Feel Closer to the Team: Engage with their favourite team and players

  • Prizing & Offers: Fans get access to a limited amount of offers and prizes that they would not have access to elsewhere

  • Game & Leaderboard: Leaderboards that also unlock the ability to collect and redeem points

  • Fan-to-Fan Experiences: The potential of multi-player gaming to interact and compete with other fans

Scoreboard

Scoreboard is a digital youth engagement and evaluation platform created to fill a void in youth sport where effective measurement and evaluation are needed to improve youth outcomes and increase a funder’s return on investment. Through this platform, youth facing barriers can engage in interventions that increase development for success in sport and life.

  • The platform has been recognized as best in class in the sport development sector due to its merger of two essential capabilities, strong youth engagement and powerful impact measurement.

  • Scoreboard measures impact in a range of youth sport settings combining elements of program management and detailed analytics with exciting engagement capabilities. Scoreboard’s features include:

    • Proprietary questionnaires to assess 18 key development outcomes

    • Program registration, scheduling, and attendance management

    • Reward mechanisms to incent program attendance and survey completion

    • Points Store for youth to exchange in-app rewards for real world prizes

    • Digital communication channels with program participants

    • Robust data analytics and reporting functionality integrated with Tableau

What is the value to a sports organization?

  • Comprehensive Functionality: All-in-one tool for management of youth programming and impact measurement

  • Industry Leading Methodology: Opportunity to measure youth outcomes using best-in class techniques

  • High Engagement Capacity: Using gamification and reward mechanisms encourages key behaviours and life skill development

  • Knowledge Transfer: Opportunity to benchmark data with other organizations and apply shared learnings

What is the value to platform users?

  • Youth: Challenges and point incentivization keeps users engaged with programming objectives

  • Administrators & Coaches: Streamlined back-end tools allows staff to focus on participants and program objectives

  • Funders: Robust reporting capabilities allow for efficient and comprehensive impact assessment

  • Governments & Research Institutions: Access to longitudinal data to assess sport development approaches

Puck and Player Tracking

The game at your fans’ fingertips, as never seen before, to drive fan engagement and data collection

  • Follow puck and player movement on the ice in real-time, through embedded tracking devices and infrared technology that unlocks the power of data

  • Render to mobile devices, bringing the game to life wherever your fans are. With never-seen-before stats and in-game visuals, this technology allows fans to dive deep into the game they love.

  • Unlock unparalleled engagement opportunities without the restrictions of live streams and broadcasting rights

What is the value to a sports organization?

  • Enhanced Fan Engagement: Meet the ever-evolving needs and wants of the avid hockey fan

  • Advanced Data Analytics: Improving player and team performance

  • Fan Data Extraction: Deeper understanding of digital fan behaviours and interactions

  • Opportunity to Attract New Fans: Help new fans understand the game

What is the value to fans?

  • Unique Player Stats & Game Analysis: Never-before-seen stats and in-game visuals

  • Closer than Ever to Their Favourite Players: Follow favourite players and track their performance in the game

  • Follow the Game from Anywhere: Fans aren’t limited to streaming or watching a broadcast to see how the game unfolds

  • Never Miss a Minute of the Game: The ability to package instant replays allows fans to rewind to plays they missed

Member portal

The Membership Portal enables members and representatives to communicate through a premium and personalized experience designed to highlight exclusive benefits, offers, reservations and events.

  • Allows members to manage their tickets, offers, and benefits of their MLSE Membership through an easy to use mobile portal

  • Members will access the portal through the team apps, ensuring members have quick access for their needs

  • Provides an immediate communication channel from representatives to members, without the need for development or updates

  • A premium and personalized experience, tailored not only to the team but also membership type

Value to sports organizations

  • Reduced support: Less time needed to field calls to help members

  • Less time on the phone: Self discover offers and benefits at member's own pace, without the need for support

  • Better data: Collect information on user behaviour to optimize member experience

  • Unique Offers: Target offers, events and benefits to specific sections of your membership group, ensuring members are only seeing content tailored for them

Value to MEMBERS

  • Dedicated channel: Establish a clear path of communication exclusive to members

  • Ease of use: All ticketing and membership information can be found in one place

  • Exclusive offers: Receive offers available only to members

  • Personalization: Over time, the portal can be customized based on a member's specific needs

MLSE License Hub

An interactive portal to empower fans to buy and sell personal seat licenses (PSL) in a secure and transparent manner. The MLSE License Hub is a customizable, interactive solution that will:

  • Provide the bearer with the right to buy season tickets for a specific seat

  • Allow teams to improve the tracking of PSL holders but also generate fees from transactions

  • Enhance the perceived value of a sellers’ license due to the centralization of demand into one platform

  • Arm buyers with both interactive product descriptions and access to team specific support channels to reduce legitimacy concerns

What is the value to a sports organization?

  • Revenue Generation: Opportunity to impose transaction fees for each PSL transfer

  • Access to Advanced Data: Robust analytics enabling fan segmentation and predictive modelling

  • Customer Retention: A sophisticated PSL marketplace reduces the perceived financial risk for season ticket holders

  • Reduced Customer Call Volume: Improved PSL merchandising and support channels allow for self service and higher customer confidence

What is the value to fans?

  • Improved Transparency: MLSE License Hub provides buyers with more visibility into ticket transfer process

  • Increased Liquidity: Establishing a formal market better matches potential buyers to sellers

  • Secure Payment Processing: Reduces risk of dishonest, in-person cash transactions

  • Enhanced User Experience: Delivers all the necessary information to make transaction decisions in an easy-to-navigate format

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